Adobe announces a new agentic creativity tool, Firefly AI Assistant

Adobe is doubling down on artificial intelligence with a new tool designed to help users create and edit projects across multiple Adobe products. Adobe Creative Cloud logo Adobe's Firefly AI Assistant is agentic, meaning it can perform complex tasks and make decisions on its own. Instead of requiring continual guidance, agentic AI works independently to achieve a goal set by the user. So, essentially, you'll tell the assistant what you want, and the assistant will take the steps to make that hap